Subscribe to get the latest news & updates.
Karachi August 11, 2016: Pakistan’s number 1 selling biscuit brand, Peek Freans Sooper,has launched a unique Independence Day campaign entitled ‘Sooper Hai Azadi’ across Pakistan. The campaign is targeted at recognizing and appreciating the efforts of all those unsung heroes who are usually overlooked but who continue to selflessly contribute to Pakistan’s progress in their own fields. The brand is thus using the occasion of the Independence Day to give a Sooper Salam to all those citizens who use their freedom to help the nation prosper, but who are generally unnoticed.
Through this unique campaign Sooper is reaching out to over 20,000 citizens across Pakistan to acknowledge their daily efforts that contribute towards making this country a better place. The campaign will run simultaneously inKarachi, Lahore, Islamabad, Quetta, Peshawar, Rawalpindi, Faisalabad, Multan, Sukkur, Hub and other cities from August 11 to August 14. It will involve presenting Sooper Salam to these citizens of Pakistan in the form of a Sooper gift box of happiness.
Adnan Ali Bajawa, Brand Manager for Peek Freans Sooper, the flagship brand of English Biscuit Manufacturers (Pvt.) Limited, spoke about the campaign stating, “This campaign is for all the citizens of Pakistan. They are the ones who run this country with their work and effort every day. We present them a Sooper Salam and acknowledge their hard work and sacrifice for Pakistan. It is also a reminder of the greatest thing this country has given us, which is Azadi. We as Pakistanis seek happiness and joy from the work that we do and Azadi gives each of us something to contribute to, something to hold on to and something to fight for.”
The theme of ‘Sooper Hai Azadi’ campaign is ‘Rhythm of Freedom’ which depicts how each Pakistani’s work is not only a source of joy for the person doing it, but also helps each individual to exercise his/her freedom. This freedom can be felt and heard throughout the country through a wide variety of sounds, from the sound of a traffic policeman’s whistle to a shop’s shutter, and these sounds together make the ‘Rhythm of Freedom’.
The campaign launched with the ‘Sooper Hai Azadi’ ad this week and will run throughout next week. During this time the Peek Freans Sooper team will be presenting Sooper Salam and decorating markets and shopping areas across Pakistan with ‘Sooper Hai Azadi’ buntings to further add to the spirit of Independence Day. Pakistan’s badges will also be distributed across different market areas and radio and social media competitions will be conducted for consumers, to revive the spirit of Azadi nationwide.
English Biscuit Manufacturers (Private) Limited, the makers of Peek Freans biscuits, was established in 1966 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For almost 50 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM is the first biscuit company in Pakistan to have achieved ISO 14001, ISO 9001 and HACCP certifications. The Peek Freans brand also enjoys the internationally acclaimed Superbrands status.