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Karachi, 26 April , 2014: Peek Freans Sooper, the market leader in the biscuit industry, is supporting the National Tennis Academy’s tennis championship titled ‘Peek Freans Sooper Pakistan Open Tennis Championship’ scheduled to be held from 28th April – 2nd May, 2014. The qualifying matches to shortlist players for this tournament were held on 25 – 26th April, 2014.
This is a national open tennis championship which includes the categories of Under-12, Under-14, Under-18, Men’s Singles, Women’s Singles and Men’s Doubles. Some of the participants are also members of the Pakistan Davis Cup Team and the National Team. Organized by Rashid Malik and the Punjab Lawn Tennis Association (PLTA), the tournament will be taking place in Bagh-e-Jinnah Punjab Tennis Academy, Lahore.
Speaking of this championship, Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Limited (EBM), the makers of Peek Freans Sooper said, “EBM has consistently supported sports in the country since its inception. Peek Freans Sooper, Pakistan’s favourite biscuit, is proud to be associated with an event of this stature. This tournament gives tennis players a chance to develop their skills, and learn from some of the veterans of Pakistani tennis. We are optimistic that this event will be a success and hope that it contributes towards the development of world-class tennis players to represent our country globally.”
EBM pioneered the concept of sports sponsorships in Pakistan by being the first corporate entity to sponsor live satellite telecasts of international sporting events such as Mohammed Ali’s now iconic boxing matches with George Foreman and Joe Frazier in 1974. EBM was also a partner in The World Football Cup that took place in Munich in 1973, and the 1973 Wimbledon Finals. EBM’s continued patronage of sports demonstrates its unrelenting enthusiasm for the promotion of sports and sportsmanship in Pakistan.
English Biscuit Manufacturers (Private) Limited was established in 1967 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has made significant contributions in areas as diverse as health, education, community welfare, and sports-related causes.