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Karachi: October 08, 2013:Coca-Cola Pakistan has announced a donation of PKR 10 million to provide immediate earthquake relief goods to people of Baluchistan. The earthquake, hitting the remote villages of Baluchistan and affecting the districts of Awaran, Kech, Gwadar, Panjgur, Chaghi and Khuzdar, has caused great damage to the province. The event has struck as a national catastrophe and calls for assistance from its responsible citizens. Coca-Cola, being no different, has announced to donate PKR 10 million for immediate earthquake relief.
The relief goods mainly constitute staple food items such as rice, wheat, lentils, oil, milk, sugar, tea and salt and other seasoning products. These will be distributed among the families in Baluchistan that have been severely affected.
Expressing his views, Rizwan U. Khan, Country Manager for Pakistan and Afghanistan Region, Coca-Cola said, “The loss of precious human life in the recent earthquake in Baluchistan has been shattering. Times like these make it imperative for responsible citizens to unite for the sake of humanity and help their brethren in such an hour of need. It is our duty to make sure that all the possible assistance is given to those affected by this disaster”
John Seward, General Manager of Coca-Cola Beverages Pakistan Limited, expresses deep sorrow over the incident: “Pakistan is going through an immensely difficult time given the internal unrest in the country and now the very unfortunate earthquake in Baluchistan. The affected families are in dire need of help and it is our responsibility to make sure their pain and sufferings are minimized.”
The Coca-Cola System takes its corporate social responsibility extremely seriously and remains amongst the first companies to respond to the nation’s call in the hour of need. As part of its relief and rehabilitation efforts in 2010-11, the Company alone donated over PKR 103 million for flood victims across the nation.
Coca-Cola has invested significantly in the areas of community development, thus establishing itself as one of the most respected Companies in Pakistan. It has invested extensively in its CSR initiatives which cover a diverse range of sectors such as, Education, Healthcare, Women Empowerment and Environment.