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With travel and tourism services slowly resuming in various regions around the world, we were tasked with organizing a media FAM trip to Dubai for our client Emirates. The idea was to showcase and document the various safety measures and protocols in place so the audience would have a clearer idea of how travel’s new normal feels like. For this, APR invited leading publications who travelled with Emirates on a four-day trip to Dubai and documented their travel experiences for their respective audiences. The trip’s exciting itinerary included carefully picked activities in Dubai where health and safety protocols were fully implemented. The journalists returned to Pakistan after a memorable trip and were satisfied with the measures in place at the airport, during the flight and in the city as well.