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On October 3, APR team led by Zohare Sb, Sarfraz, and Zeeshan conducted a full day media and crisis training for our Client Tetra Pak. Around 15 Tetra Pak’s top management executives participated in the training which was filled with moments of discussion, insight, and learning. The star highlight of the event was a one-hour media-related lecture by the popular journalist, news anchor, and now a social media influencer, Syed Talat Hussain, arranged by the APR team. Tetra Pak’s MD took a special interest in the training contents and expressed his delight in having more such learning opportunities. Towards the end and to gauge participant learning and knowledge, a crisis simulation was orchestrated by Team APR in collaboration with Sonya Kiyani, our focal point at Tetra Pak. This also included a simulated interview of a temporary nominated spokesperson of Tetra Pak which was conducted by Zulqernain Tahir, Senior Reporter of DAWN newspaper – also invited by Team APR. All in all, the event was a big success packed with loads of learning and delicious food.