APR wraps up 2022 with Spotify’s Wrapped celebration

Wrapped is that time of the year when Spotify listeners get to discover their most streamed songs, artists and genres. Spotify’s 2022 Wrapped was both a celebration of a year gone by and an invitation to join in the fun, and so Spotify hosted its first ever in-person Wrapped event in Pakistan.

APR took on the responsibility to conceptualize, plan and execute the entire celebration, including the on-ground event and the digital, social and traditional media outreach. About 175 selected influencers, artists, labels, celebrities and other stakeholders were invited to the vibrant event, held at District 19 Karachi, a hotspot for gatherings and socializing.

After an interactive speech by Claudius Boller, Spotify’s Managing Director for Middle East, North Africa and South Asia (excl. India), DJ Lyla started the party with a fun DJ set for the guests as they enjoyed a welcome drink in the mingling area.

As the guests moved around the space, they took part in several on-site activations inspired by cultural trends to bring Wrapped 2022 experience to life for attendees. These included getting a glow in the dark listening personality tattoo, clicking wild pictures in the Spotify branded photo booth, enjoying themed food and drinks relevant to Wrapped elements and receiving branded merch when heading out. Guests also got creative at the 360 slo-mo video station, where they got exciting shots of their fun night out.

Music duo Turhan James and Danial Siddiqui, who form Khatra Music, got people vibing on the dance floor with mixes of songs like ‘Nachange Saari Raat’ and ‘Lady Hear Me Tonight’.

Throughout the evening, finger foods were passed around so guests could treat themselves to some small bites before the main dinner.

After dinner, the headline performance by Talal Qureshi blew the crowd away. With his infamous track ‘Peechay Hutt’ and many others, guests danced their heart out for the rest of the night.

Here’s the event through the eyes of our attendees:




To enjoy the Wrapped experience, head over to spotify.com/wrapped.