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One more reason to be excited for the current year is another addition to APR’s clientele: Archroma Pakistan. Now that the specialty chemicals company is on-board as a retainer client, APR will be managing its relationship with the media, along with cultivating and maintaining a relationship with social media influencers especially during times of crises. APR will also be providing strategic writing services, trainings for the client’s top management and media spokespersons in issue and crisis management, and provide counseling as and when needed.
Archroma Pakistan Limited is a market leader in the field of specialty dyes and chemicals, and is engaged in the manufacturing, sales and indent business for the textile, paper, adhesives, coatings and construction industries. Created from the textile, paper and emulsions businesses of Clariant, Archroma is a global colour and specialty chemicals company committed to innovation, world-class quality standards, high service levels, cost-efficiency and sustainability.
We look forward to building a long term relationship with the company!