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2020 started on a great note for APR, with Carrefour, previously operating under the Hyperstar brand, officially joining the list as our new retainer client. The scope of work includes on-going PR counselling with regards to brand image and business needs for traditional and digital media, strategic writing, key message development, event coverage, media and influencer outreach, and crisis management as and when required.
Carrefour had presence in Pakistan since 2009, being managed by Majid Al Futtaim through the Hyperstar brand. Hyperstar introduced modern retail to the country, and grew from one store to six hypermarkets and expanded to three major cities in Pakistan: Lahore, Karachi and Islamabad. The rebranding to Carrefour, effective December 20, 2018, has further enhanced modern retail in Pakistan and provided customers with a bespoke shopping experience, which includes customer service offering.
APR is excited for this new chapter!