First of its kind E-Sports Zone set up by Coca-Cola at ITCN Asia 2019

APR secured a large space for its client Coca-Cola at the 19th ITCN Asia held in Karachi in September 2019. The main attraction was a FIFA championship for football fanatics, with the chance to win a brand new PlayStation 4. Our team not only coordinated the whole thing but was also present throughout for on-ground support.

The stall was creatively designed, tying in with the sports theme. All players were served chilled drinks and given goodie bags containing Coca-Cola memorabilia. There was a separate screen highlighting all the CSR projects Coca-Cola has undertaken to show visitors. The stall was a huge success, with three lucky draw winners who were thrilled with their gifts!