Hilton Pharma launches Roshni say Zindagi project

A rewarding project, APR provided support for Hilton Pharma’s launch event for their newest initiative called “Roshni say Zindagi”; a sustainable solar energy scheme for the marginalised communities in the off-grid villages in rural Pakistan. APR managed the media outreach for the event, as well as produced the documentary screened.

The event was held in September 2019 in Karachi and Dr. Arif Alvi, President of Pakistan, graced the occasion and also delivered a speech to show his support for the initiative. Through this forward-thinking scheme, the solar power solution for each home will provide enough electricity to power 2 LED lights, 1 pedestal fan, and also be able to charge 1 mobile phone battery. Furthermore, it will require minimal need for maintenance for it to be sustainable. The pilot project of this has already successfully been conducted in in 200 off-grid households in the Gharo and Bhit Shah villages. The long-term goal of the project is to provide electricity to 10,000 households altogether.