Our CEO delivered a session on the topic – How to convince anyone with anything!

Ther Pakistan Business Council (PBC), a representative body of the 100 biggest companies in Pakistan, together with International Finance Corporation (IFC) – subsidiary of the World Bank, held a workshop on October 12, 2023, on the topic of ‘Climate2Equal – How to Use Comms for Your Gender x Climate Operations.’ About 20 participants from some 17 PBC member companies took part in the Workshop. At the request of the PBC, our CEO delivered a session on the topic given to him – How to convince anyone with anything! The Brief to the participants explained the topic as, How to persuade your target group with new ideas and encourage action, and the importance of storytelling.