QistBazaar signs on APR as its retainer PR agency

QistBazaar, an e-commerce startup in the fintech space, has signed on APR as its retainer PR agency with effect from April 2023. This is the first time that Qistbazaar has taken on a PR agency and APR is honoured that it has been selected.

Established in November 2021 as a rapidly growing BNPL (Buy Now Pay Later) platform, and working as a licensed NBFC (Non-Banking Finance Company), Qistbazaar is committed to uplifting the living standard of all citizens by making over 400 products easily accessible at affordable monthly instalments

Customers earning less than Rs. 45,000 per month constitute 57% of total customers, with 70% of customers being below 35 years of age. Micro-business owners like ‘thela walas’ and others comprise over 40% of customers.