World Milk Day

As part of their PR strategy, Tetra Pak was presented the idea of celebrating the World Milk Day which the company eagerly accepted. Aiming to build a lasting association and recall, APR organized this event, helping the client celebrate the day with the University of Veterinary and Animal Sciences (UVAS) which happens to be a key stakeholder of Tetra Pak itself.

The idea had also been presented to UVAS Vice-Chancellor who appreciated it and suggested the Dairy Technology, and the Food Science & Human Nutrition departments to plan and execute the event.

The event received extraordinary feedback and extensive media coverage.