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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that,
you’ll do things differently.”
From the above deeply insightful quote of Warren Buffet, it is obvious that even the most reputable of companies can face an existential crisis which can destroy decades of good work. One of the best ways to manage a crisis effectively and mitigate or even avoid negative fallout, is to be proactively prepared. Quite surprisingly, few companies are!
A crisis is defined as any incident or happening that negatively impacts either your reputation or your business, or both.
People either believe that their good governance precludes the chance of a crisis occurring, or if a crisis does occur, they will be able to overcome it without any problem. Both stances are far from the reality. A crisis can occur in the best governed organization. And when a crisis does occur and the organization is not prepared in advance, then most times there will be panic and confusion and no one will really know what to do. All it will take is 5 minutes to ruin a reputation built over 20 years.
Investing in crisis management training can prove to be a lifesaver. APR has great expertise in creating customized crisis management workshops which can be delivered online in real time. The highly interactive workshop includes crisis simulation group exercise and live simulation of a media interview in a crisis situation.
Additionally we also offer other workshops, including media engagement, strategic writing and Leveraging PR.
Write to us on firstname.lastname@example.org to initiate a discussion.