FIRST IMPRESSIONS

An old saying in English is that ‘the first impression is the last impression.’ The meaning of this is quite clear. If someone meets you for the first time, whatever...

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BODY LANGUAGE

Psychologists estimate that between 60 percent and 80 percent of all of our communication with other people is non-verbal. That’s a huge percentage. For us in the public relations business...

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Quality of Press Release Needs to Evolve

Pakistan PR Influencers’ Chat (@PakistanPR) which is a Twitter based forum to facilitate conversations amongst public relations professionals in Pakistan, had its second online conversation under the hashtag #PakistanPRchat. The...

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